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 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">afjournal</journal-id>
   <journal-title-group>
    <journal-title xml:lang="ru">Анализ и прогноз. Журнал ИМЭМО РАН</journal-title>
    <trans-title-group xml:lang="en">
     <trans-title>Analysis &amp; Forecasting. Journal of IMEMO</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn pub-type="epub">2713-170X</issn>
   <publisher>
    <publisher-name xml:lang="ru">ИМЭМО РАН</publisher-name>
   </publisher>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="doi">10.20542/afij-2020-2-110-122</article-id>
   <article-categories>
    <subj-group subj-group-type="heading">
     <subject>Research Article</subject>
    </subj-group>
    <subj-group subj-group-type="section-heading" xml:lang="ru">
     <subject>Статьи</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="ru">Американский кинематограф как инструмент публичной дипломатии США</article-title>
    <trans-title-group xml:lang="en">
     <trans-title>American Cinema as an Instrument of the US Public Diplomacy</trans-title>
    </trans-title-group>
   </title-group>
   <aff-alternatives id="aff-1">
    <aff xml:lang="ru">
     <institution>АРТАМОНОВА Ульяна Звиадиевна, младший научный сотрудник Сектора внешней и внутренней политики США Центра североамериканских исследований.
Национальный исследовательский институт мировой экономики и международных отношений имени Е.М. Примакова РАН, РФ, 117997 Москва, Профсоюзная, 23 ( artamonova.u@imemo.ru ), ORCID: 0000-0003-1825-9291.</institution>
    </aff>
   </aff-alternatives>
   <contrib-group>
    <contrib contrib-type="author" id="author-1" corresp="yes">
     <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1825-9291</contrib-id>
     <name-alternatives>
      <name name-style="eastern" xml:lang="ru">
       <surname>Артамонова</surname>
       <given-names>Ульяна Звиадиевна</given-names>
      </name>
      <name name-style="western" xml:lang="en">
       <surname>Artamonova</surname>
       <given-names>Uliana</given-names>
      </name>
     </name-alternatives>
     <bio xml:lang="ru">
      <p>Образование:
2016 г. – Университет политических и социальных наук «Пантеон», Факультет международных отношений, европейских исследований и регионоведения (Афины, Греция)
2018 г. – Московский государственный институт международных отношений МИД Российской Федерации, Факультет международных отношений
2018 г. – Институт политических исследований, Парижская школа международных отношений (Париж, Франция)
2023 г. – защита диссертации на соискание степени кандидата политических наук «Публичная дипломатия США как политическая технология» по специальности 5.5.2 (политические институты, процессы, технологии) в ИМЭМО РАН
Сфера научных интересов:

публичная дипломатия и мягкая сила США,
политические технологии влияния на общественное мнение и поведение в международных отношениях,
инструменты ведения информационной войны во внешнеполитическом арсенале США


Профиль автора в Publons (ResearcherID)</p>
     </bio>
     <email>artamonova.u@imemo.ru</email>
     <xref ref-type="aff" rid="aff-1"></xref>
    </contrib>
   </contrib-group>
   <pub-date pub-type="epub">
    <day>11</day>
    <month>10</month>
    <year>2020</year>
   </pub-date>
   <issue>2</issue>
   <fpage>110</fpage>
   <lpage>122</lpage>
   <permissions>
    <copyright-statement xml:lang="ru">© Артамонова У.З., 2020
Статья поступила в редакцию 27.01.2020</copyright-statement>
    <copyright-statement xml:lang="en">© Artamonova U.Z., 2020
Received 27.01.2020</copyright-statement>
    <copyright-year>2020</copyright-year>
    <copyright-holder xml:lang="ru">Артамонова У.З.</copyright-holder>
    <copyright-holder xml:lang="en">Artamonova U.</copyright-holder>
   </permissions>
   <self-uri xlink:href="https://www.afjournal.ru/2020/2/dynamics-of-social-and-political-spaces/american-cinema-as-an-instrument-of-the-us-public-diplomacy">https://www.afjournal.ru/2020/2/dynamics-of-social-and-political-spaces/american-cinema-as-an-instrument-of-the-us-public-diplomacy</self-uri>
   <abstract>
    <p>В статье рассматриваются механизмы прямого и опосредованного вовлечения американского кинематографа во внешнеполитическую деятельность США в части публичной дипломатии. Изучается эволюция Голливуда как индустрии распространения американских ценностей и стандартов образа жизни, а также прослеживаются его взаимосвязи с государственными органами США в различные периоды. Анализируя влияние американского кино на общественное мнение о США, автор приходит к выводу, что, хотя вопрос осознанности симбиоза кино и политики остается дискуссионным, можно говорить о сложившейся системе, при которой кинематограф США работает в рамках самоцензуры, превращающей часть его продукции в инструмент влияния внутри и за пределами страны.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>In this article author tries to verify the hypothesis about systemic collaboration between the American film industry and the US government. Specifically the author questions the statement made first by J. Nye about the pop-culture and cinema being one the main resources of the American soft power. The author challenges this vision by offering to regard cinema not as a passive resource but rather as an actively exploited instrument of American public diplomacy that operates in favor of the US national interests constructing and maintaining positive, attractive and inspiring image of the US abroad.
In order to achieve this goal author explores various sources: statements made by American officials, information available on the official websites of US state institutions, statistical studies conducted by the Motion Picture Association of America, the European Council and independent researchers. In addition, the study of works dedicated to the topic of the relationship between American cinema and politics conducted by both Russian and foreign researchers has also contributed to the findings of this article. Chronologically the research made in this article covers the period from 1940s until nowadays. The starting point marks the first famous case of close cooperation between the US government and American film industry. However, the factual evidence of the study, which indicates government involvement in film production, refers to the period of the Cold War, since part of the archives of that time was made public, rather than to the last decades due to the lack of open sources about such processes today.
While studying and analyzing the sources and the opinions of experts, the author identifies the reasons of Hollywood’s success: vicious circle of blockbusters’ supply-demand, backed by the fame and the fortune of the biggest studios, as well as the “symbiotic relationship” between those studios and the US government. She illustrates the processes of state-film industry collaboration through the examples of cooperation between the biggest American film studios and Pentagon, as well as their cooperation with CIA.
This article reveals in which ways movies are able to influence the public opinion and perception. Namely: create a generally positive image of the US abroad by showing American lifestyle in the idealized way in movies; weaken the ability of wider audience to criticize the US and consequently their foreign policy as well as the US-centered world order; occasionally shape public opinion on specific matters or events in order to encourage people to act or to think in the favorable for the US national interests ways. The author makes the following conclusion: while it remains up for discussion to what extent symbiosis between cinema and politics is “conscious”, whether both parties truly realize in which position they are (the one of systemic collaboration), one can certainly argue that there is indeed a well-developed system. The system in question creates a particular environment in which American film industry is working within the framework of self-restriction, self-censure and self-control. Because of this system the production of Hollywood (with occasional exceptions), especially the mass-oriented production, is bound to end as a tool of influence, shaping the public perception of the US both inside and what is more important – outside of its borders.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>США</kwd>
    <kwd>публичная дипломатия</kwd>
    <kwd>“мягкая сила”</kwd>
    <kwd>кино</kwd>
    <kwd>культура</kwd>
    <kwd>пропаганда</kwd>
    <kwd>Голливуд</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>US</kwd>
    <kwd>soft power</kwd>
    <kwd>public diplomacy</kwd>
    <kwd>propaganda</kwd>
    <kwd>culture</kwd>
    <kwd>cinema</kwd>
    <kwd>Hollywood</kwd>
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  <fn-group>
   <fn fn-type="conflict">
    <p>The authors declare that there are no conflicts of interest present.</p>
   </fn>
  </fn-group>
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</article>
